Like any major trade show - and the 2012 edition of Drupa certainly ranks as such - a stirring theme song is used to get everyone excited and motivated to attend.
Drupa's 2012 song is: "Get Ready to Succeed"
Drupa 2012 has even spawned a tribute "The Magic Of Drupa" by Alex Kunst and Laurel Brunner.
The previous show - Drupa 2008 had a similar dance-based beat with more words than you could imagine would fit into the tune of: "One World One Drupa"
To get an idea of how far the industry has come, one has only to listen to the painful theme from Drupa 1986:
Drupa 2012 takes place May 3 - 16, 2012 in the Düsseldorf Fairgrounds. If you're in the graphic arts you owe it to yourself to attend at least one Drupa in your lifetime.