First is the Behr series of paint catalogs which, in North America, may be picked up at any Home Depot hardware store. Over the past ten years or so, hundreds of thousands of these catalogs have been printed by Creative Press in California using 10 micron FM screening – a process that is extremely demanding of the entire print production process. The fineness of the halftone screening provides true photographic print fidelity even when examined under a loupe. It's a level of quality that one rarely sees in even the finest corporate brochures, let alone in such a modest application as paint catalog printing.
Next are the newspaper flyers produced by Transcontinental Press.
Here, 25 micron FM screening is used on relatively poor quality paper to provide near-photographic reproduction of their client's products. Again, even when examined with a loupe, the level of detail is astounding - especially considering, not only the paper that's being used, but the high speed web presses, and the enormous volume of flyers produced.