Revolutionary 3D Printing inspired by the movie Terminator 2

A TED Talk by Joseph DeSimone March 2015 - amazing.

5 Myths of Online Print Buying Exposed

While millions of people recognize the essential need for printed materials to successfully market their business, they find the process painful and expensive! Sure you can save money printing online, but who’d want to do that? The answer is: anyone who’s smart enough to ignore these common myths…

Myth #1: You can’t get quality customer service
If you’ve shopped for anything online, you know that customer service is one of the first things to suffer. Call for help, and you’ll get long hold times that often lead to inept sales reps who don’t answer your questions – and never call you back. Who needs it right? Why not spend the extra money and see your local printer who you can talk to face to face? Well, the truth is, in the online print industry – you simply don’t have to settle for poor service! It’s as simple as knowing where to shop and who to talk to. With devoted sales teams that follow your project from start to finish - companies like PrintingForLess.com have an A+ Better Business Bureau rating that often exceeds that of local printers. Don’t be jaded by bad experiences, and let that force you to miss all the opportunity that printing online has to offer.

Myth #2: You need to be a technical wizard to succeed
Knowing how to handle complex technical situations can be intimidating to say the least. The good thing is, when it comes to online printing – that’s not your job! You want to make sure that your printer is an expert who is eager to assist you in every aspect of file preparation. Make sure your printer accepts every file type – so you know your designs will be transferrable to their presses. This is another feature that you can research quickly and simply by making a few calls. Online printers who refuse to accept your Microsoft Word or Publisher file for example, don’t deserve your business – especially when many other printers will! The fact is online print shops typically have more resources than local printers to augment files, and prepare them for printing. Take advantage of their assets.

Myth #3: You can’t get professional design services
Perhaps you’ve been relying on your local printer to provide graphic design services – usually at a premium price. How could you ever switch to online printing where you’re expected to submit a completed file type? Answer: many online printers have pre-stocked templates that are free, and easy to use. Some even supply pre made industry copy that can be tweaked to your liking, but is generic enough to promote the benefits of your business. Check out what online printers have to offer – you might find their designs look better than anything your local printer has created!

Myth #4: You don’t know how it will turn out
A major myth surrounding online printing is that you submit your image and specs – and it’s done, no turning back. What comes out the other end of the pipe is what you get - with no recourse. Sure, that would turn anybody away from the process! But don’t let the poor practices of a few ruin your expectations for all online printers. Quality printers will always supply you with a “Proof” that you must approve as your final product before anything is produced on a mass scale. Why not benefit from the attention to detail that comes from a large staff of professional experts who are all dedicated to the success of your job?

Myth #5: You can’t guarantee the best results
There are actually some online printers who will guarantee their work, 100%. That means if you don’t like it for any reason, you can return it for a full refund! That’s almost unheard of with local print shops!

The bottom line is…find the right printer! With a minimal amount of research you’ll see that you can save money printing online - and you don’t have to sacrifice quality, customer service, or peace-of-mind to do it.

The information in this post is courtesy of PrintingForLess.com - America's Print Shop. Click HERE for more details.

Inks beyond CMYK, Hi-Fi, and Pantone - the world of effects pigments

Printers and their customers are always looking for new ways to add value and a creative spin to print. When conventional CMYK, Hi-Fi, and Pantone spot colors just don't have the impact - it's time to look at the options available with effects pigments.

Here is a run down of the most popular effects ink pigments. Savvy printers will pretest and, based on their understanding and relationship with their customers, make them aware of the creative opportunities these inks provide.

Photochromic inks
Arguably one of the most popular of the effects inks. Photochromic ink undergoes a reversible color change when exposed to UV light. The color change is immediate and reverts to its original color or becomes colorless when the light source is removed. This ink is available in wet or dry offset and flexographic printing.

Austria Solar's 2011 annual report uses photochromic inks to parallel the company's business. It ships in a foil package. Open it under indoor light and all you’ll see is an embossed cover followed by blank pages. However when exposed to the sun the photochromatic inks react and the content is revealed. The report is the creation of agency Serviceplan and Creative Director Cosimo Möller.
Photochromic inks are available in colorless-to-color and color-to-color formulations.
Photochromic ink viewed under office lighting.

Photochromic ink viewed under sun light.
Thermochromic inks
Thermochromic inks are temperature-activated. When rubbed, held in the hand, or exposed to differing temperatures the ink changes from a colorless state or to another color and quickly reverts to its original color.
As with photochromic inks, thermochromic inks are available in colorless-to-color and color-to-color formulations. The temperature when the color change occurs can be predetermined - e.g. color appears at 72°F and becomes colorless at 90°F or color appears at 81°F and becomes colorless at 90°F.

Hydrochromic
This ink is activated by water, not sunlight or heat. A white hydrochromic ink just looks like white ink. When water is applied, it disappears and the image behind it appears. When the water dries, the image goes back to white.

UV Fluorescent
These inks are normally invisible as printed but fluoresce under UV light. There are two types; single long wavelength (360 nm) and dual which fluoresces one color under short wavelength UV (250 nm) and a different color under log wavelength UV (360 nm). Typical UV fluorescent color inks include yellow, green, blue, orange, and red. These inks are often used in banknote printing. This ink is available for wet or dry offset, flexographic and gravure printing.

Optically Variable Ink
This ink contains minute flakes of metallic film which, when viewed at different angles, morphs from one color to another very dramatically. This ink needs to be printed with a fairly heavy weight to get the best results which makes the ink feel almost embossed on the substrate. The ink are very expensive and therefore is usually printed in small areas. The most common color changes are brown to green (and vice versa) as well as red to purple. It is typically used for passports and driver's licenses.

Bleeding
Bleeding ink prints in black but when exposed to any aqueous solution it will produce a red stain - even when touched with just a wet finger. This ink is only available for use with dry offset printing.

Fugitive Ink (water based)

Fugitive ink works similarly to bleeding ink since when exposed to water or an aqueous solution the ink runs. These, also, will be found on checks and if you are to wet your finger with saliva and wipe across the background, you would see the ink smudge.

Coin Reactive
The image printed from this ink is white or transparent. The image is revealed when the edge of a coin is rubbed over the ink. Coin reactive ink cannot be scanned or copied.

Erasable
Erasable ink is used on the background of a document. If an eraser is rubbed on it the ink rubs off in that area. The ink also reacts in the same manner as solvent/chemical reactive inks do. Erasable inks are typically used on scenic or pantograph backgrounds on checks and certificates. This ink should not be used for documents that will go through a laser printer.

Iridescent
Iridescent ink is a translucent pearlescent ink which, when viewed at different angles, creates a subtle change of iridescent hues. It is available in blue, red, green, gold, and silver.

Metameric Pairs
Metameric pairs are two inks that appear similar in color under one set of light conditions but are visibly different under another set.

Puff Ink
Puff ink rises and expands ("puffs") when exposed to a heat source.

Glow in the Dark Ink
This ink radiates a bright light green color after being exposed to bright light and then placed in a relatively dark environment.

Penetrating Ink/Indelible Ink
Penetrating inks contain a penetrating red dye that goes into the fibers of the paper and will show through to the back of the document. Penetrating inks are commonly used on the arabic and MICR numbering of negotiable documents to deter forgers from trying to scrape the number off from the document. If the number is scraped off the red stain remains on the document. Penetrating inks are available for letter press or wet offset printing.

Until 2012

Workin' In A Printer Wonderland - a terrific promotional video by Advocate Printing & Publishing Ltd. Pictou (and several other towns), Nova Scotia, Canada. Don't miss watching the out-takes at the end.
And then a bit of conversational artificial intellegence:

"DPI" and the misuse of graphic arts terminology

The prepress and press worlds are some of the worse misusers of terminology with the all too frequent resulting confusion in sales, marketing, specification, and production. Here is one of the most misused: "DPI" (or as it is spoken of in the rest of the world: DPCM).

"DPI" - Dots Per Inch is a term used for a variety of things that properly speaking it shouldn't.

DPI - when used to describe the resolution of a computer to plate imaging device or filmsetter. E.g. "This is a 2400 dpi CtP device."

"Dots" in this case refers to the laser "Spots" of energy that expose the printing plate or film. However, while DPI, identifies the number of dots per inch - it doesn't actually describe the resolution of the device or size of the spot of energy. Instead it defines the device's "addressability." In other words, dpi tells you how many locations per inch a spot of energy can be focussed on – not the actual size of the spot of energy.

This graphic shows plate media being exposed at 2,400 dpi by six different CtP devices:Note that they are all 2,400 dpi - that is that they all can hit the target location (address) with their beam of energy - however the exposing spots of energy are all different sizes, in this example ranging from about 2 microns on the left to about 30 microns on the right.

Resolution vs addressability is explained in more detail by clicking HERE.

DPI - when used to describe the resolution of an inkjet printer. E.g. "This inkjet proofer prints at 2880 x 1440 dpi."
In the case of an inkjet printer, the clue to this misuse of dpi to wrongly mean resolution is revealed with asymmetrical dpi specifications. So, an inkjet proofer that has the specification that says it prints at 2880 x 1440 dpi does not mean that the resolution is finer, or that the droplets of ink are finer in one direction. Instead it simply means that the paper is moved more slowly in one direction - i.e. the addressability is changed - while the physical size of the droplet of ink, and hence its resolution remains the same.
On the left a symmetrical inkjet addressability grid (600 x 600 dpi). On the right the same printer set at 1200 x 600 dpi. The addressability has changed but not the size of the cyan droplet of ink and therefore the actual resolution of the device remains the same.
In any case, the actual size of the mark the droplet of ink makes on the paper is unknown. For a 600 or 1440 "dpi" ink jet printer it most certainly is not 1/600ths or 1/1440th of an inch in size. As a result, with some inkjet printers, reference is sometimes made to "picoliters" in addition to dpi when the resolution of the device is described in the specifications. A picoliter is a unit of fluid volume. A lower minimum ink volume tends to yield a smaller minimum droplet size of ink allowing more dots of ink to be in the same area thereby yielding higher actual resolution. While picoliter is a better indicator of the relative size of the splat of ink on the paper it is still a unit of volume and not area. So it suggests a difference in resolution but doesn't actually specify it.

DPI - when used to describe the resolution of an image scanner. E.g. "This is a 600 x 2400 dpi scanner."
An image scanner—often abbreviated to just scanner—is a device that optically scans images, printed text, handwriting, or an object, and converts it to a digital image. The resolution of Digital images is usually expressed as dots per inch or pixels per inch. As a result the resolution of scanners is often expressed in terms of dpi (and sometimes "ppi" pixels per inch). The more accurate description is "spi" which stands for "samples per inch" since scanners sample the document they are scanning.

A related issue with defining scanner resolution is that manufacturers typically refer to the scanner's interpolated resolution - which is a software upsampling algorithm method to increase the pixel density - instead of using the scanner's true optical resolution. If the scanner's dpi is asymmetrical (e.g. 600 x 2400 dpi) then the smaller number usually indicates the particular number of individual samples that are taken in the space of one linear inch while the larger number is the interpolated samples.

DPI - when used to describe the resolution of an image. E.g. "This is a 300 dpi image."

Once an image has been digitized, either via scanning or captured with a digital camera, it is in the form of a raster image made up of pixels (picture elements). In graphic arts usage the pixels are typically square in shape and 8-bits (256 grey levels) in depth per channel (greyscale = one channel, RGB = three channels, CMYK = four channels).

Because pixels are generally thought of as the smallest single component of a digital image, the more pixels that are used to represent an image, the closer the result can resemble the original.As ppi, a.k.a. "dpi", increases so does the amount of image detail that can be rendered creating the impression of greater apparent resolution.Pixel counts can be expressed as a single number, e.g. an image at 100% reproduction size being 300 "dpi", or as in a "three-megapixel" digital camera, which has a nominal three million pixels, or as a pair of numbers, as in a "640 by 480 display", which has 640 pixels from side to side and 480 from top to bottom (as in a VGA display), and therefore has a total number of 640 × 480 = 307,200 pixels or 0.3 megapixels.
Again, the measures dots per inch (dpi) and pixels per inch (ppi) are sometimes used interchangeably, but have distinct meanings, and although dpi is often used to refer to digital image resolution the proper term is "ppi" - pixels per inch.

The Flipback - challenger to the traditional eBook

The advance of technology is relentless. With the introduction of "Flipback" technology it may soon begin to erode the domain of traditional eBooks.

The Flipback format is a sideways-bound book with lie-flat binding and is sized to fit in a shirt pocket and optimized for easy one-handed reading.
Flipbacks are comprised of pages rather than bytes and pixels. Their compact size is made possible by the printing of words on wafer-thin onion paper, the same type of paper traditionally used for the printing of Bibles. Like the eBooks it may eventually replace, the Flipback is easily portable but, unlike eBooks, it needs no external power (except for physically turning the pages).

Could this invention kill the entrenched traditional readers like Kindle, Kobo, Nooks, etc?" Only time will tell if consumers are willing to adopt this innovation in reading technology.

Competition - A lesson from the 2002 Olympics

Competition is at the core of most business ventures - including printing. Sometimes a lesson for success can be learned from other competitive endevors as in this one provided by Steven Bradbury at the 2002 Olympics.

Steven Bradbury (the tall guy) competing at the 2002 Olympics. Click the "Play" arrow to watch this short video.
Proof that it pays to never give up, regardless of how you may be viewing the competition from your current vantage point.

The Wayback View – 1984, Newsweek - Apple's Advertising Coup

Recently the US celebrated two major events - the 100th birthday of Ronald Reagan and the 45th Superbowl football game.

While many people are aware of Apple's historic "1984" Superbowl commercial (spoofed by Motorola's Xoom introduction ad in this year's Superbowl) that introduced the Macintosh computer, few are aware that Apple achieved another advertising coup that same year. In the fall of 1984, Apple purchased all of the advertising space in Newsweek magazine's special edition commemorating Ronald Reagan's landslide win of a second term as President. This was the first, and possibly only time that an advertiser has purchased all the advertising space in a magazine.

Below, for the record, are all the ads from that historic Newsweek issue.

Click on images to enlarge

Bindery - Manufacturing playing cards in China compared to the U.S.

Contrasting the finishing process in the manufacture of playing cards as done in China and the U.S.

Please press the play arrow to view the videos. Note that they may stop for a moment while the video buffers in the background.

QR Codes (2D Matrix Codes) - Reality check

If you're like most people in North America, you probably won't know what the above image represents, even though it is the latest craze being promoted to print service providers and marketeers.

"Matrix Codes," most popularly known as QR or Quick Response codes are essentially bar codes like the ones printed on package goods that are scanned at the merchant's checkout counter. QR codes take the notion a step further because they enable print media and web-enabled mobile media to work together. A QR code is a high-density barcode readable by smart cell phones and simple PC cams. By pointing the camera at the QR symbol, an application on the phone, or PC, opens the individual’s mobile browser and instantly connects them to a designated Web page without them ever having to type in a URL or promotional code - they just point and go. By scanning the codes, one can not only access websites but images, personal information, make phone calls, play a video, and send text messages.

QR codes are already a big part of mobile culture in Japan (where the technology originated in 1994) and South Korea with some 40% of mobile users in Japan regularly using their mobile phones to scan QR codes in advertisements.The marketing opportunities enabled by QR codes are limitless.

Advertisers, publishers and brand owners can use QR codes to add interactivity to any print media. In Asia (and slowly in the rest of the world) they are being placed on just about everything you could imagine - and some you wouldn't think of, like tattoos and gravestones.

QR codes explained in a clip from the television show CSI: New York.
Here are just a few examples of where you can find QR codes being used today:

• Business cards
• Outdoor posters and signage
• Packaging
• Clothing
• Newspapers and magazines
• Point of purchase displays
• Event registration

The reality check - at least for North American marketeers

While there seems to be a great deal of enthusiasm for the potential applications of QR codes, the state of the technology in North America is akin to the state of the internet for people who don't have a computer, or who do have a computer but have no ISP access. Sure the technology is great, however, from a marketing point of view, you've got to be realistic about your audience.

Today, with QR codes, you're only broadcasting to a small minority of the market:

1) They must have a smart phone or a phone for which QR reader applications are available - not just a phone with a camera. Right away that eliminates some 75% of the cell phone using audience.

2) They must be aware of the significance and value of QR codes. Try asking the technophiles at any cell phone kiosk to see if they have any idea what a QR code is. So ignorance going to remove, IMHO, at least 90% of the 35% of the market that have smart phones. So now you're down to maybe 3% of the market

3) They must download and install the QR software. That's work which many people shy away from. So maybe that cuts out another 50% of the market. So now you are down to maybe 1-2% of the market being able to use QR codes.

4) From a marketing perspective, you have to ask what percentage of that 1-2% of the total market is made up of your target audience (e.g. print specifiers)? 1%, 10%, 50%? I doubt that it's even as much as 1%.

Using a message delivery system that, at best, is accessible by only 1-2% of the total market and likely .001% of a given target market is not a message delivery system that I would count on to deliver a measurable, let alone significant, marketing ROI.

So, use and promote QR codes - but don't expect them to deliver an ROI as an effective marketing/promotional media. At least not today. However, once QR readers are pre-installed on smart phones and the major brands bring more attention to the technology QR coding will rapidly move from hype to "must have."Fortunately, the cost of entry is zero. You can create your own QR Code for any website, short text message, or other information using any one of the free online code generators like the one available HERE.

Toilet training - for the printer

When I worked at the graphics vendor Creo, one salesperson's test of a printshop's character was not its presswork or company motto but the state of its...toilets. It was the first part of the shop he would investigate.His feeling was that printshops would start up at some time in the past with the best of intentions - everything spic and span, neat and tidy.However, over time, familiarity, complacency, and laziness would invariably set in.And no matter what high minded ideas management had for the company, the lowliest facility - the toilet - would reveal the true character of the shop. Toilets provided witness to the reality of the shop's true culture.The company's toilets, after, were the one area shared by top management and lowest level employee - so blame could not be transferred.So, it is critical that the company's toilet facilities be considered just as much of an ambassador of the company as any other part of the printshop's facilities.The toilet facilities indeed reflect the company's attitude and vision for its business.

A different side of Steve Jobs

Steve Jobs is much in the news these days with the iPad and iAd. His "reality distortion field" when introducing new products is the envy of many marketeers. This though is a different side of the man. From www.ted.com, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us in this 14 minute inspirational talk at his Stanford University commencement speech in 2005, to pursue our dreams and see the opportunities in life's setbacks - including death itself.
Click play arrow (and maybe wiggle the play head), to view the video.

Finding a "Quality" printshop

Most printers would consider themselves to be "quality" printers. A very few actually put it in their business name. A quick search on Google and a bit of help from street view quickly revealed these boldly self described quality printing establishments. Is there a quality printer in your location?