The future of newspapers - camouflage?

Once upon a time hollowed-out books were used to keep items hidden and safe from prying eyes.
Today, this idea has been resurrected to safeguard laptops from thieves by camouflaging the laptop as a newspaper.

MiteMite Unnecessary Objects Lab (http://www.mitemite.es/st/laptop.html) produces vinyl laptop sleeves that look like folded newspapers. At the present moment, you can choose from four different European newspapers.
The bags are designed for the MacBook Pro, but they can accommodate other laptops in their 15" X 11" interior.
Because the sleeve is designed to resemble a folded newspaper it won’t look like you are carrying a laptop around and, after all, thieves are not interested in worthless items such as newspapers.