Advertising cuts - small black and white illustrations - would be offered to Yellow Pages Directory advertisers to embellish their advertisement. The business would simply go through a catalog of images like this one:and choose an image appropriate to their industry. Marketing seems to have been so much simpler then. However, it appears that the message hasn't changed that much over the years. Below are a few examples of print-related Yellow Pages Directory advertising cuts from the 1930s through the 1960s.