The Flipback - challenger to the traditional eBook

The advance of technology is relentless. With the introduction of "Flipback" technology it may soon begin to erode the domain of traditional eBooks.

The Flipback format is a sideways-bound book with lie-flat binding and is sized to fit in a shirt pocket and optimized for easy one-handed reading.
Flipbacks are comprised of pages rather than bytes and pixels. Their compact size is made possible by the printing of words on wafer-thin onion paper, the same type of paper traditionally used for the printing of Bibles. Like the eBooks it may eventually replace, the Flipback is easily portable but, unlike eBooks, it needs no external power (except for physically turning the pages).

Could this invention kill the entrenched traditional readers like Kindle, Kobo, Nooks, etc?" Only time will tell if consumers are willing to adopt this innovation in reading technology.