Thursday, May 26, 2011

Aurasma - Augmented reality that might replace QR codes?

After becoming very popular in Asia and Europe, QR codes are just beginning to gain popularity in North America (for more on QR codes click HERE). However a new technology that recognizes images captured by a smart phone or tablet device can do many of the things QR codes can do - without the QR code itself. In this report by the BBC note how the Aurasma technology brings printed materials to life.

A report from the BBC on the Aurasma technology, a 15 second ad precedes the 2 minute video.

video
A demonstration of Blippar augmented reality which also uses image recognition to bring interactivity to print.

Of course walking around holding out your smart phone as demonstrated in the video may not be a smart idea in some cities.

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