Tuesday, January 6, 2009


For the successful printer there is no “low-” or “high-end” – there is only one end: meeting customer expectations. They understand that if those expectations are not met, the print buyer will go elsewhere and eventually the printshop will go out of business.
It’s not about the printer’s priorities for the job. It’s not about how the printer perceives themselves. And it’s not solely about meeting a presswork specification. Rather, it’s about understanding and delivering on the specific print buyer’s success factors – their priorities. Shoes made with the finest materials, crafted with the best skills, have no value if they don’t fit the customer’s feet. Customers, and their individual projects, are all different – therefore the quality printer must have the flexibility to tune their production process, and its output, to fit their clients’ needs.

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