It's a principle that may seem obvious, but it is one that's often forgotten when a printshop is investigating a new investment opportunity.
There are two key issues that every printshop must resolve in their day-to-day activities in order to maximize their potential for success. First is that they must meet customer expectations, because if they fail to do that, customers will go elsewhere for their work. Second is that they must meet production requirements for a cost efficient, effective, print manufacturing process otherwise they will lose profitability and very quickly be out of business. Therefore, any prospective investment in technology, business systems, or production methods should be evaluated in the light of the outfacing, or positive customer impact, as well as the infacing, or positive internal production impact. A single investment that positively impact either area is good. However, single investments that positively impact both areas are best.