Please press the play arrow to view the video. Note that it may stop for a moment while the video buffers in the background.
What percentage of your current customer base are likely to move away from your print offerings to the web in the next six to twelve months? Can you counter with reasons that resonate with your customers as to why they should remain with print - if not for 100% perhaps for some percentage of their media spend? Are there ways that Paul has overlooked where print can bring greater communications value than the web? Is the current vendor push of personalized digital print really an effective counter to the web? What marketing communications are likely not appropriate for the web and as such worth developing as a niche area of expertise.