The announcement has renewed interest in alternative ways to image plates for offset lithography. One such alternative was demonstrated as a proof of concept at GraphExpo in 2000. The CreoScitex "SP Plateless Technology" was a plate imaging system where a plate could be imaged, and reimaged, by spraying an ink receptive coating (Agfa Lightspeed) on it while the plate was mounted on press. Rather than manufacturing, cutting, and shipping plates that could be used only once - printers would just purchase the ink receptive liquid coating.
This 1 minute video uses animation to explain how the direct on press ("DOP") SP Plateless Technology works.
This 11 minute video is the live demonstration presented by Doug Richardson (now CEO of General Fusion Inc.) of the CreoScitex SP Plateless Technology using a Shinohara press at GraphExpo in 2000.
*More info on the Miracle Plate technology is available HERE