Wednesday, July 29, 2009
Reflect the customers you want to retain
The environment we create, personal or business, home or office, is a reflection of our preferences, attitudes, and capabilities. In order to enter new markets, attract new customer prospects, or help retain existing customers, pay a visit to their offices to see the environment they work within. Then take a critical look at your buildings, offices, reception area, washrooms – all the areas of your business that customers will see. The better your facilities mirror your prospect’s environment the more comfortable they will feel that they're "in the right place" with people who understand their unique needs and, as a result, the greater opportunity you will have of becoming their preferred supplier.