Like any major trade show - and the 2012 edition of Drupa certainly ranks as such - a stirring theme song is used to get everyone excited and motivated to attend.
Drupa's 2012 song is: "Get Ready to Succeed"
Drupa 2012 has even spawned a tribute "The Magic Of Drupa" by Alex Kunst and Laurel Brunner.
The previous show - Drupa 2008 had a similar dance-based beat with more words than you could imagine would fit into the tune of: "One World One Drupa"
To get an idea of how far the industry has come, one has only to listen to the painful theme from Drupa 1986:
Drupa 2012 takes place May 3 - 16, 2012 in the Düsseldorf Fairgrounds. If you're in the graphic arts you owe it to yourself to attend at least one Drupa in your lifetime.
Ah, the Drupa songs!
ReplyDeleteEvery time I hear the phrase "If you can make it here, you can make it anywhere" in the 2012 song, I wonder if this is a reference to the parking challenges at the Messe... ;)