Thursday, May 26, 2011

Aurasma - Augmented reality that might replace QR codes?

After becoming very popular in Asia and Europe, QR codes are just beginning to gain popularity in North America (for more on QR codes click HERE). However a new technology that recognizes images captured by a smart phone or tablet device can do many of the things QR codes can do - without the QR code itself. In this report by the BBC note how the Aurasma technology brings printed materials to life.

A report from the BBC on the Aurasma technology, a 15 second ad precedes the 2 minute video.

A demonstration of Blippar augmented reality which also uses image recognition to bring interactivity to print.

Of course walking around holding out your smart phone as demonstrated in the video may not be a smart idea in some cities.

Tuesday, May 17, 2011

Things that make me go Grrrrrrrrrrr...

I don't know if this is a design issue, a labeling issue, a legal issue, or?
Here's an example of a label that makes me go Grrrrrrrrrrr:

A can of Campbell's soup (yum, yum):

Ah, it contains 540mL of soup:

Grrrrrrrrrrr! The ingredients are listed based on 250mL:

Why aren't the ingredients listed based on 540mL (the can contents) or even 270mL (half a can)?
For some reason most soups, not just Campell's, suffer the same ingredient measurement mismatch.


At least the label is printed using FM screening. :-)

Sunday, May 8, 2011

The Wayback View – When I grow up I want to be a printer

I wonder how many of today's print shop owners began their careers as the result of presents discovered under the Christmas Tree or given as a reward for achieving yet another birthday.

Yes it's true...Popeye was not just a sailor but a printer as well!

Each kit came with rubber stamps and an ink pad.

The rubber stamps could be used to print in the appropriate cartoon image in the Popeye strip.

Even Pinocchio got into the printer's game.
A Colorforms toy from 1962.

If you were a very lucky boy - the ghost of Benjamin Franklin would be there in spirit as you printed out scores of cards and tickets.
Ben Franklin printer no. 24x, manufactured by Fulton Specialty Co., Elizabeth, New Jersey, USA.

As a printer you could expect the loving gaze of scores of womenfolk admiring your prowess on the press.

But as a printer
Even though you had all the pieces
Every job was a challenge of filling out the blanks.

Ahhh...the promise of fortunes made in printing: