Lack of productivity and high manufacturing costs are often attributed to a failure to install new technologies and the latest types of automation. Indeed, achieving a lean, efficient, and effective print-manufacturing process requires improvement of the process in every feasible way. However, technology, by itself, is rarely able to deliver a return on investment unless the printer also makes an equal investment in innovation. New tools used with old skills, old knowledge, and old attitudes will not extract value from new technologies.
When you think about "Return On Investment" you need to also think about "Return On Innovation."